Partner Education
Services
We deliver specialized business training consultancy services designed to elevate partner performance across your entire channel ecosystem. We excel at arranging and conducting of training workshops and interactive bootcamps that align partner teams with your global revenue goals. We provide actionable training in communication techniques and value-based sales messaging, ensuring your channel reps effectively position and sell your technology.
Who Should Attend?
Our partner education services are segmented by audience type, ensuring your partners receive the exact skills they need:
- Partner Executives & Sales Leaders: Strategic briefings and curriculum focused on joint value propositions, MDF optimization, and sales-cycle acceleration.
- Partner Marketing Managers: Hands-on, tactical education focused on demand generation, campaign execution, and PRM/TCMA platform utilization.
- Regional Channel Teams: Localized training delivered in-region (and in-language) to ensure corporate messaging translates culturally and effectively into local markets.
Course & Seminar Outlines
Co-Marketing Campaign Mastery
Digital Bootcamp
Designed for partner marketing managers, this curriculum teaches your partners how to generate their own pipeline using your approved content.
Delivery Method: We specialize in providing online training seminars hosted live or as on-demand modules inside your TCMA.
Learning Outcomes:
- Navigate the partner portal to access, co-brand, and deploy campaigns.
- Master comprehensive training in the field of advertising, specifically focusing on B2B LinkedIn ad execution, localized Google Search campaigns, and digital compliance.
- Effectively apply for and manage Market Development Funds (MDF) to maximize campaign ROI.
Joint Value Proposition & Pitch Alignment
Live Workshop
Designed for partner sales reps and solution engineers, this module transforms how your ecosystem talks about your technology to end-users.
Delivery Method: Interactive, live virtual workshops or in-person regional bootcamps.
Learning Outcomes:
- Effectively blend the vendor’s technology messaging with the partner’s unique managed services.
- Learn advanced training in communication techniques to handle objections, present joint ROI models, and accelerate the deal cycle.
- Role-play scenarios using the localized co-marketing playbooks developed by Marketing Concierge™.
Meet Your Instructors
Martina
Over a decade as a strategic partner marketing and integrated marketing programs within technology and manufacturing sector. Experienced in designing marketing initiatives that strengthen partner ecosystems.
Strategic marketing collaboration with Google, Zscaler, and Atlassian partner programs. Martina plans integrated campaigns, organizing webinars and online events, developing marketing content aligned with partner programs. She brings a coaching-oriented approach to leadership and outstanding training skills.
Danxi
10 years of experience drive partner engagement across APAC.
Expert planning and executing full-funnel campaigns for Atlassian, Cloudflare, and Google partners. This includes managing LinkedIn ads, creating content assets (e-books, infographics), hosting webinars and events, and running post-webinar lead nurturing to keep partners actively engaged and moving through the funnel.
Supports the APAC channel teams with internal enablement and operations. Passionate coach.
Ready to educate and activate your channel?