Case Study 2
Expanding Partner Network & Campaign Strategy
Client
- The client is a top-rated call centre technology vendor, serving medium and large businesses across industries
- Offers on-premises and cloud-based solutions that help improve customer experience
Challenges
- Lacked in-house resources to work closely with every partner in their network
- Struggling to generate more leads through the channel and expand the size of their partner base
Solution
Marketing Concierge™ supported the rollout of a partner marketing management platform and paired it with campaign strategy support delivered through a dedicated team of global consultants
ABOUT THE CLIENT
Challenges
While the client already had solid partner relationships and a partner marketing strategy in place, they lacked the internal resources necessary to help every partner actually execute against that strategy. Many partners simply didn’t have the digital capability to make full use of the partnership.
Smaller partners in particular preferred to use ready-made content and campaigns supplied directly by the vendor rather than build anything themselves. Beyond content, partners needed help across the full lifecycle of the program: development, administration, ongoing maintenance, and campaign execution.
WHAT WE IMPLEMENTED
Solutions
1. Platform Migration
Marketing Concierge™ migrated the client’s digital marketing tools to a modern, unified channel management platform, guiding the transition with technical and project management support from planning through go-live.
2. Digital Campaign Services & Platform Enablement
Our in-region consultants built and localized ready-to-use content and campaigns for partners around the world, letting even smaller partners present themselves as customer experience experts without building assets from scratch.
Also, designated consultants walked partners through live demonstrations covering core PRM and TCMA capabilities, including deal and lead visibility, campaign launch workflows, and performance reporting. Overall, Marketing Concierge™ supported partners in 8 languages across 5 business regions.
3. Co-Marketing Consulting
Our consultants adjusted channel technology and available campaigns to match the regional needs of individual partners and worked directly with regional channel marketing managers to connect the client’s marketing team, sales organization, and partner base. This consulting layer is what turned a technology rollout into a program partners actively engaged with.
WHAT WE ACHIEVED
Results
The client’s partner marketing team earned a seat at the revenue table and strengthened their relationship with the sales organization. Marketing Concierge™ made this possible by managing the underlying technology platform and running more than 650 campaigns for over 80 partners across North America, EMEA, LATAM, and APAC, in 8 different languages.
Got a partner program you want to scale without overwhelming your internal team or adding costly headcount?
Marketing Concierge™ covers your channel marketing and sales enablement needs, so your team can focus on strategy while execution keeps moving.